Alize COCO out in the world

Alize COCO is a new Liqueur featuring exotic flavors. They want to inspire stylish women in their twenties who have a taste for luxury. They asked us to come up with a language and POS system that would speak to their new target. My Concept, Layers of Flavor was chosen. I then created the layout for all the pieces in our system. We even got to create a Box Truck! It's always so fun to see work in a new space. Work in collaboration with Studio Pratomo.